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Common Questions and Answers
There were several common questions asked by treatment providers who
attended workshops in which the checklist was used. This part of the guide gives
answers to a few of those questions.
QUESTION: Do I have to pay attention to these managed care
issues? I have contracts with the State and revenue from fees, so won't my
organization survive intact?
ANSWER: Economic forces are leading to the use of managed
care approaches by almost all payers. If you have secured a "niche market,"
where it is unlikely that other organizations will compete with you, then you
may be in a unique situation where the payers will continue to buy your
service. However, organizations that deliver basic outpatient and residential
substance abuse care cannot ignore managed care.
QUESTION: My organization delivers residential treatment.
Should I add outpatient services or otherwise diversify?
ANSWER: Managed care organizations frequently shift
services from hospital inpatient to community residential facilities. A second
strategy of MCOs is to then shift the location of care from brief residential
services to intensive outpatient or outpatient care as quickly as possible. The
best strategy would be to offer all needed services and plan to shift the
balance between services as referral patterns and MCO practices change.
QUESTION: What staff qualifications do managed care firms
require for outpatient services, and are graduate degrees a necessity?
ANSWER: There is considerable variation. Staff
qualifications are frequently determined by the payer rather than the MCO. Some
MCOs require State-licensed practitioners, while others accept all staff working
within a licensed or State-approved program.
QUESTION: How cost competitive is managed care? Will I be
asked to accept reimbursement rates below my cost?
ANSWER: Most MCOs attempt to secure discounted rates. It
is important to know your costs and establish a level below which you will not
negotiate. It is also important to be aware of the costs and rates of your
competitors, in order to be able to judge the marketplace.
QUESTION: Will managed care require my organization to change
our clinical practices?
ANSWER: As you market your services, carefully consider
the types of services that managed care organizations want. Most will favor
brief and focused counseling models, with rapid step-down to less intensive
levels of care.
You may have to modify your service practices in order to secure and
maintain business.
QUESTION: My staff are concerned about losing clinical
control of our services to a gatekeeper or case manager. Is it necessary to give
up clinical control if I get a contract?
ANSWER: It's best to think of working with an MCO as a
partnership where you exchange information about clients and determine a plan of
treatment together. Most MCOs watch the length of treatment episode very
carefully, either through a case manager or by reviewing your organization's
practice patterns (based on the analysis of your organization's paid claims).
QUESTION: We don't do outcome studies. How can I begin to
focus on the impact of treatment?
ANSWER: Implementing a consumer satisfaction survey is a
good place to begin. It can provide feedback on access, staff, the most (and
least) valuable components of services, and the value of care to clients and
family members.
QUESTION: Will it be necessary to create new alliances, join
networks, establish joint ventures, or merge with another organization to be
successful?
ANSWER: It depends on your local situation and your
organization's goals. There are many new relationships currently being
established to improve the likelihood of doing well as the healthcare system
changes. You may find arrangements that strengthen your organization clinically
and managerially. No organization should rule out considering these options.
How Can We Design an Action Program for Change?
The information you gained from completing the readiness checklist is a good
start. There are several steps in classic organizational planning. The action
planning steps are to:
1. Assess Your Current Position
- Assess your organization's strengths: What do you have going for you,
and what should you be sure to maintain and/or expand?
- Assess your organization's limitations: What areas need improvement, and
what is your realistic capability to address these areas internally?
- Assess the opportunities emerging in the marketplace: What are the
commercial and public managed care developments in your State and locality?
- Assess the competition and other challenges: What threatens your plans, how
quickly will you need to implement changes, and what are your competitors
planning which will impact on your future?
2. Develop an Achievable Plan
- Establish clear long-range goals: What changes are needed in the
organization's mission and long-range targets, if any?
- Chart 1-2 year objectives: What are the priority actions that will make the
greatest difference as you penetrate the managed care market?
- Develop targets: What are the numerical targets and the schedule to be used
for each priority action?
- Involve the staff and board: What steps must be approved and accomplished
by the various actors, and what are the resource requirements?
- Consider strategic partnerships: What new organizational relationships will
strengthen your ability to reach your objectives, and what scarce skills or
resources are essential to success?
3. Implement the Plan
- Assign the tasks: What are the expectations for all of the key persons
and organizational units?
- Coordinate the work: Manage the process and make the needed adjustments in
day-to-day activities.
4. Check Progress and Adjust the Targets
- Review achievements against the objectives: What was accomplished and
what were the deviations from the plan?
- Reassess the environment: What has occurred in the business environment,
with Medicaid managed care, in healthcare reform, or in your local service
system that will impact on your success?
- Change the strategic plan: What better strategies have been identified and
how should the plan, targets, or timetable be modified based on your
experiences?
Remember, the key objectives in
managed care are to:
- Deliver high quality, consumer-responsive and payer-responsive services
- Develop services taht are attractive to payers and to MCOs
- Secure contracts and other organizational relationships that lead to
additional revenue
- Expand your market share to secure your future
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Summary and Conclusion
This guide and checklist were developed for the Center for Substance Abuse
Treatment (CSAT) to assist States and publicly funded substance abuse treatment
providers to succeed in a managed care environment. The objectives are to
increase managed care participation by expanding knowledge, assessing readiness
through use of the checklist, and encouraging effective action planning.
Remember, the checklist will be helpful but should not be the only tool your
organization uses to prepare for managed care participation. Providers should
attend workshops, read, share ideas with colleagues, and participate in State
association activities.
Treatment providers seeking additional assistance should contact their State
authority or CSAT's Quality Assurance and Evaluation Branch within the Division
of State Programs.
References
England, M.J., and Vacarro, V.A. New systems to manage mental health care.
Health Affairs 10(4): 129137, 1991.
Feldman, S., and Goldman, W., eds. Editors' Notes. New Directions for
Mental Health Services: Managed Mental Health Care. San Francisco:
Jossey-Bass, 1993.
Holahan, J.; Rowland, D.; Feder, J.; and Heslan, D. Explaining the recent
growth in Medicaid spending. Health Affairs 12(3):177193, 1993.
Letsch, S.W. National health care spending in 1991. Health Affairs
12(1):94110, 1993.
Oss, M.E. Industry statistics: Managed behavioral health programs widespread
among insured Americans. Open Minds: The Behavioral Health Industry Analyst
8(3), n.p., 1994.
U.S. General Accounting Office. Medicaid: States Turn to Managed Care
to Improve Access and Control Costs. Washington, DC: GAO (GAO/HRD-93-46),
1993.
Waxman, A.S. "Managed mental health care: How to survive in the next
decade." Presentation at the 2nd Annual Managed Care Conference,
Psychotherapy Finances, Palm Beach, Florida, 1994.
Wilson, C.V. Substance abuse and managed care. In: Feldman, S. and
Goldman, W., eds. New Directions for Mental Health Services: Managed Mental
Health Care. San Francisco: Jossey-Bass, 1993.
Additional Readings
Ansoff, H.; DeClerk, R.; and Hayes, R., eds. From Strategic Planning to
Strategic Management. New York: John Wiley and Sons, 1976.
Bryson, John M. Strategic Planning for Public and Nonprofit
Organizations. San Francisco: Jossey-Bass, 1988.
Center for Substance Abuse Treatment, Division of State Programs.
Managed Care and Substance Abuse Treatment: A Need for Dialogue.
Rockville, MD: CSAT, 1992.
Center for Substance Abuse Treatment, Division of State Programs.
Reports on the Meetings of the Center for Substance Abuse Treatment
(Executive Summary); September 9-10, 1993 Kansas City, Missouri; January 12-13,
1994 Cincinnati, Ohio; and February 24-25, 1994 Phoenix, Arizona. Rockville,
MD: CSAT, 1994.
Harwood, H.J.; Thomsom, M.; Nesmith, T. Healthcare Reform and Substance
Abuse Treatment: The Cost of Financing Under Alternative ApproachesA Final
Report. Lewin-VHI, Inc., February 1994.
Join Together: A National Resource for Communities Fighting Substance Abuse.
Health Reform for Communities: Financing Substance Abuse Services.
Boston: Join Together, 1993.
Koteen, J. Strategic management explained. Strategic Management in
Public and Non-profit Organizations. New York: Praeger Publishers, 1989.
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Last Updated 11-7-02
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