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Mental Health and Substance Abuse: Challenges in Providing Services to Rural Clients
Angeline Bushy, Ph.D., R.N., C.N.S.
Professor—Bert Fish Endowed Chair
School of Nursing
University of Central Florida
Daytona Beach, Florida
| Abstract
This article describes the rural health care delivery system, particularly as it has an impact on
those who need mental health and substance abuse services. The concepts of availability,
accessibility, and acceptability of health care are examined in relation to traditional rural belief
systems described in the literature. Professional opportunities and challenges are highlighted.
Strategies are included that can enhance the continuum of care for clients who live in regions
with sparse resources. The content is based on a review of the literature, the author's many
years of personal and professional rural experiences, and verbal reports from professionals who
practice in a variety of rural health care settings. The discussion is intended to create awareness
about and sensitivity to the special concerns of rural clients who need mental health and
substance abuse services. |
Federal policymakers are proposing major cuts in the budgets for mental health and substance
abuse and are also proposing major changes and reductions in the Medicaid program. The
Medicaid program will probably be restructured with greater State-based control. To address
concerns stemming from these proposals, mental health and substance abuse professionals met at
a 1995 conference, "Partners for Change," designed to bring these professionals together with
policymakers. By the end of the conference, the country's mental health planning directors,
alcohol and substance abuse directors, and State Medicaid directors had formally agreed to an
unprecedented collaboration that would be fostered by the Federal Government (APHA 1995).
This stance is a major shift from the past pattern in which mental health and substance abuse
strategies were dealt with separately and often unequally. The approach is logical, because some
individuals have both mental health and substance abuse problems, and many who seek help for
medical problems also have emotional problems. It was recognized at the conference that
partnerships between private providers and all levels of government are necessary to effectively
use diminishing resources. As the health system shifts to managed care and contracts are
mandating more out-of-hospital interventions, quality care for mental health and substance abuse
may be even more difficult to obtain. It is hoped that the new trend will lead to treatment for
mental health and substance abuse as part of primary care.
Rural residents are faced with some rather unusual concerns when seeking mental health and
substance abuse services in a reformed system. There is, however, no "common" culture for rural
residents. Every rural community is unique, with its own underrepresented groups, economic and
social structures, health problems, resources, and patterns of caring for members in need.
Stemming from similar geographical and population factors, sociologists concur that living in
small towns or in a sparsely populated area creates some unique experiences for residents as
opposed to living in a more populated area. These variations and their impact on mental health
and substance abuse services will be examined (Lee 1991; Rogers and Burdge 1985; NIMH
1986, 1989, 1990; Wagenfeld et al. 1994; USDHHS 1986).
Rural Preferences and Beliefs
Often cited themes in the literature reflecting traditional rural preferences are subjugation to
nature, fatalism, and an orientation to concrete places and things (Flax et al. 1979; Wagenfeld
1982). Ruralites are believed to be more politically conservative, have stronger religious
preferences, have a work ethic, be less tolerant of nontraditional beliefs, and have a preference
for primary relationships (kith and kin). Compared with an urban lifestyle, the typical rural
lifestyle is characterized by greater spatial distances between people and services; an economic
orientation related to the land and nature (agriculture, mining, lumbering, fishing); work and
recreational activities that are cyclic and seasonal in nature; and social interactions that facilitate
informal (face-to-face) negotiations. In essence, small towns are the center of trade while
churches and schools are the center of social activities for localities (Bergland 1988; Brown et al.
1994; Mellon 1994; Neese and Fox 1994; Stein 1989; U.S. Office of Technology Assessment
1990).
Self-Reliance and Self-Care Behaviors
Self-reliance, which includes self-care behaviors, is another characteristic attributed to rural
residents. Historically, self-care skills helped people to survive in austere, isolated, and rugged
environments. This is reflected in the statement, "We take care of our own," from which we can
infer a preference for receiving care from familiar people. Neighborliness and close-knit families
can be beneficial in eliciting health promotion and compliance behaviors. In other cases, the
members in these groups become enmeshed, resulting in a closed system. For instance, while a
close-knit family can be highly supportive to someone with an emotional or substance abuse
problem, in other cases, the family can hinder a sick person from seeking outside help. An overly
solicitous family also can develop a high tolerance or immunity to the dysfunctional behavior
exhibited by a family member. In these situations, the impaired person comes to be viewed as
normal, as others in the family do not notice as odd, idiosyncratic behaviors progress to
pathology (Bushy 1994; Johnson 1994; Taylor 1982; Weinert and Long 1991.)
As with a family, dysfunctional interpersonal dynamics also can occur in close-knit rural
communities. For instance, residents in a small town may develop a tolerance toward certain
lifestyle activities, especially in regard to consumption of alcohol, sexual practices, and corporal
punishment. Mental illness and substance abuse, too, may come to be viewed by a community as
a family's weakness (a skeleton in the closet). Secrecy is reinforced by the rule of silence:
"What happens in the family—stays in the family." This adage is of particular significance in rural
communities, where most of the local families have lived and worked together for generations. In
order to maintain the integrity of the family, it becomes important not to let everybody in town
know about sensitive family issues, in particular, substance abuse, domestic violence, incest, or
mental illness (Murray and Keller 1991).
Consider the case of Joe, a client who lives in a remote southern town with less than 800
residents. Recently, Joe was diagnosed with a bipolar disorder. While providing family history,
he tells the outreach counselor, "I heard some local people say that Uncle Tom, Great Grandpa,
and a cousin drank a lot, were big spenders, and tore up the town every now and then. They all
spent time at the State hospital, too, but our family never talks about that. Friends say my mental
health problem is a family weakness." These remarks illustrate how familiarity among local
residents, limited professional services, and lack of education perpetuate the stigma associated
with mental illness and substance abuse.
Work Ethic and Health
How a group defines health and illness also is culturally based and can influence health
care-seeking behaviors. For example, some rural people define health as the ability to work; to do
what needs to be done. One can infer that, for them, illness probably means not being able to do
one's usual work. The association between work, health, and illness reinforces the rural work
ethic and dictates choice of leisure activities. As for mental illness and substance abuse, a family
may continue to deny one of its member's emotional problems as long as he or she is able to
complete assigned work activities. Over time, the expectations for the affected person are
modified to accommodate declining abilities and the family's perception of the disability
(Bushy 1994; Flax et al. 1979; Wagenfeld et al. 1994).
Consider the case of 31-year-old Brian. The townsfolk say he is strange and sees things that
aren't real. His mother disagrees with them. She says, "How can people talk about him that
way? He always helps Dad with the farm work. Oh, he drinks a little when he gets to a bar but,
he only goes into town once in a while à never had much interest in girls and always was
different than my other five children à he's more religious and dependable. Dad says most days
he does a really good job with the outside work!" Obviously, the work ethic colors these
parents' perception of Joe. More than likely, Joe's ability to complete work assignments also
will be a consideration if Joe seeks professional treatment.
A work ethic can be attributed in part to being dependent on small, family enterprises, another
characteristic of rural environments. Small businesses, such as farming, ranching, grocery stores,
and service stations, however, often do not provide employee benefits, in particular health
insurance. Economic structures have perpetuated the number of working poor in rural
communities. Other activities that may be delegated a secondary position to work by rural
residents include:
- Participating in hobbies and leisure activities (a waste of time).
- Seeking health care, other than emergency services ("I'll go to the doctor on the next
rainy day, when we can't get into the fields.")
- Keeping followup health care appointments ("I'm feeling fine—so why should I drive
100 miles to have the social worker tell me that I'm doing all right?)
- Obtaining prescribed medication ("Mike says he isn't hearing voices. We can wait until
the harvesting is done to get his prescription filled. Then we'll have more money, too.")
In brief, the individual's needs may be relegated secondary to the family enterprise, which may
be their primary source of income.
Prevalence Rates and Utilization of Services
Generally the incidence of mental health and substance abuse problems in rural areas is reflected
as "treated prevalence," that is, the number(s) of clients who actually use a service. Some reports
suggest a higher incidence of depression, alcohol abuse, domestic violence, incest, and child
neglect in rural populations.
These reports can be partly attributed to the economic woes confronting many agriculture-based
communities, which create family and community stress. The term "farm stress" reflects the
emotional response to economic circumstances evidenced by the rising incidence of suicides and
accidents resulting in injury and death, especially in adolescent males and adult men (Wagenfeld
et al. 1994; Wagenfeld and Wagenfeld 1990).
Beyond those reports, estimates on the prevalence of mental health and substance abuse problems
in rural populations for the most part are just that—estimates. They are based on word-of-mouth
reports by professionals who represent an urban-based agency that provides outreach services to
rural communities in its catchment area. These estimates probably are even less reliable if one
considers that services to treat clients with mental health and substance abuse problems are not
even available or accessible to those who may desperately need it. The problem is even more
ambiguous when examining rural residents' utilization patterns of social support systems.
Levels of Social Support
The first level of social support includes the services that are volunteered by family and friends,
for which there is no remuneration. Often there is an unwritten code of reciprocity among
participants in this informal system.
The second level includes the services provided by community groups, such as church, school,
and civic organizations (e.g., homemakers' clubs, church circles, fraternities, the Chamber of
Commerce). Group members collaborate to provide assistance to needy individuals and families
within the community. Examples of reciprocal helping activities include volunteering time,
services, food, and other nonmonetary items as well as contributing financially to those in need.
Donating in-kind services offers a kind of "insurance policy" should a catastrophic event occur
in a volunteer's family system.
The third level of support consists of formal services, sponsored by governmental agencies
and/or private industry. Financial remuneration is expected for the services provided, albeit often
on a fee-based-on-income.
In comparison with urban residents, rural residents have historically relied on the two informal levels of social support, thereby enhancing their self-reliance. Recent demographic and social
changes in some rural regions have disrupted natural helping systems, forcing rural residents to
rely more on the third level of social services. Yet critically needed mental health and substance
abuse services often are not available, accessible, or acceptable to rural communities.
Health Care Delivery Issues
Availability of Services
"Availability" refers to the existence of and the necessary personnel to provide a service.
Economically, the sparseness of population limits the number and array of human/health care
services in a given region. The per-capita cost of providing special services to a few people often
becomes prohibitive, particularly in frontier regions. Moreover, almost 40 percent of the mental
health and substance abuse personnel are hospital based in rural areas, as opposed to 18 percent
for the country as a whole. Consequently, the availability of mental health and substance abuse
services is dependent on the stability of rural hospitals, many of which are in tenuous financial
situations and are on the verge of closing. Specialists, too, tend to be concentrated in urban
environments. Overall, physicians and other types of health care and human service providers are
fewer in rural areas. Especially lacking are health personnel with advanced education, in
particular in the areas of mental health and substance abuse. Hence the Federal designation of
Health Professional Shortage Areas (HPSAs) describes regions that are significantly underserved
(Wagenfeld et al. 1994).
The availability of mental health and substance abuse professionals, and their services, also is
influenced by educational programs. Most professional schools are located in urban areas, giving
students limited exposure to rural practice. On completion of their educational programs, health
and human service professionals have a preference for urban employment. This preference can be
partially attributed to being educated in an urban specialty bias, as opposed to being educated as a
generalist, the latter being better suited for rural practice.
Where mental health and substance abuse services and personnel are scarce, the existing ones
must be prudently allocated. To address the professional shortages, rural providers often are
expected to assume multiple roles in order to function in a variety of situations. For example, in
one practice setting, a counselor in a mental health clinic may need to function in the roles of
case manager, grant writer, crisis worker, administrator, public relations person, and therapist.
Additionally, several times a month this person may be scheduled to provide outreach services to
schools and senior citizen facilities that are located in various towns in the multicounty mental
health district. This also is the case for rural addiction counselors who must provide a range of
services in a large geographical area (Fuszard et al. 1991; Parker et al. 1991).
Accessibility of Services
"Accessibility" refers to whether a person has access to, as well as the ability to purchase, needed
services. Accessibility to mental health and substance abuse services by rural clients is impaired
by a variety of factors, including great distances that must be traveled to obtain services, lack of
public transportation, lack of telephone services, insufficient numbers of providers to provide
outreach services, inequitable reimbursement policies, unpredictable weather conditions, and the
inability to procure entitlements to obtain needed services. Furthermore, rural people who
experience human service needs frequently are less able to be an advocate on their own behalf.
They may be limited by physical or emotional disabilities or even lack the sophistication to
access a complex system (Wagenfeld and Wagenfeld 1990; Weiler and Buckwalter 1994).
Access to public and private funding sources to implement needed programs also can be
hampered by a lack of grantsmanship skills on the part of rural providers. Successful grant
writing evolves with practice and requires dedicated time on the part of a writer to produce a
fundable project. Those prerequisites, however, may not be realistic expectations for providers in
professionally underserved regions, as they often are overextended with excessively large client
caseloads. Additionally, they may not have access to continuing education (CE) programs that
disseminate current information on grant writing (Human and Wasum 1991).
Rural political structures, too, may resist outside help. Resistance frequently is evidenced by
leaders in a community not providing support for a grant proposal to procure funding for a
special program. Interestingly, the political power in rural communities often is vested in an elite
portion of the local population. These individuals frequently are unaware of the needs of local
underprivileged groups. Consequently, powerless racial and ethnic minorities may have human
service requirements to which the more affluent and powerful majority in rural communities are
not sensitive or sympathetic. Their behavior reflects traditional rural values related to the work
ethic and the stigma associated with seeking public assistance for a personal or financial
problem. Consequently, rural people needing human services may not seek, or accept, even those
programs that are available and accessible to them (Wagenfeld et al. 1994).
Acceptability of Services
"Acceptability" refers to whether or not a particular service is offered in a manner that is
congruent with the values of a target population. Considering the diversity among rural people,
acceptability of mental health and substance abuse services can be hampered by the following
factors: traditions of handling personal problems (self-care practices); beliefs about the cause of a
disorder and the appropriate healer for it; and lack of knowledge about emotional disorders and
the place of formal services in treating the condition.
Acceptability of services by rural groups also is influenced by the urban orientation of health
professionals. A provider's attitude toward rural practice can perpetuate difficulties in relating
to the rural environment as well as to the people
living there. Insensitivity also can exacerbate rural clients' mistrust of mental health and
substance abuse professionals who provide community outreach. Thus, residents may perceive
outreach providers as community outsiders, which can perpetuate feelings of professional isolation and nonacceptance.
To ensure that a program is acceptable by the target community, a community assessment should
be done prior to planning and implementing a new program. The use of culturally relevant data
can help to ensure that services are provided in a manner deemed appropriate by the target
population (Bushy 1994; Wagenfeld et al. 1994). When planning a new mental health and
substance abuse program, for example, providers should consider the target population's
perceptions about:
- Space (e.g., population density of a community; being afraid to drive in a larger city)
- Distances (e.g., miles to the nearest neighbor, doctor, specialist, and mental health and
substance abuse clinic)
- Time and season (e.g., planting crops and doing farm chores; coordinating an
appointment for a client to see the psychiatrist with family business activities, such as buying
machinery parts and purchasing groceries; or, scheduling a followup clinic appointment to
coincide with a community or school event, such as the rodeo, county fair, harvest festival,
athletic tournament)
- Natural events (e.g., snow storms, tornados, subzero temperatures, rain).
In brief, consideration of personal and environmental factors can go a long way to enhance the
continuum of care for rural clients.
Professional Opportunities and Challenges
The problem of recruiting and retaining health professionals in rural areas also affects planning
and implementing mental health and substance abuse programs. The following discussion
summarizes factors that have an impact on rural professional practice. These factors can be seen
as opportunities and/or challenges by rural professionals who provide mental health and
substance abuse services. It is important to emphasize that, as with practice in an urban setting,
one will view a particular rural factor (deterrent) as extremely negative, while another perceives
that same factor to be a challenge (opportunity) that can be resolved via one's creative abilities.
Quality of Lifestyle Versus Professional Isolation
Living in a rural environment offers a lifestyle that some professionals find very appealing.
Depending on the geographical area, the benefits include rearing children in a smaller
community, a lower cost of living, outdoor recreational opportunities such as skiing, fishing,
hunting, and hiking, a slower paced lifestyle, less crime, not having to commute great distances
in heavy traffic, less air pollution, personally knowing your neighbors and clients, and personal
and professional visibility that lends itself to making a difference in the community's health
care system.
Isolation Versus Solitude
One common characteristic that has a significant impact on the recruitment and retention of
mental health and substance abuse professionals is the geographical remoteness of a rural
community. How remoteness is perceived, however, depends upon one's life experiences. For
instance, residents in frontier States such as Utah, Montana, Idaho, North Dakota, New Mexico,
and Alaska do not view remoteness from the same perspective as those living in California, New
York, Ohio, or Florida. Likewise, one person may describe rural residency as "living in
isolation," while another views it as "personal solitude." Even so, the most frequent complaint of
rural providers is the professional isolation they experience, especially the lack of available peer
support and access to continuing education. Professional isolation poses a particular challenge for
health professionals with advanced education in mental health and substance abuse, as the need
to function as a generalist can result in forgetting specialty skills. Since salaries in rural areas
often are lower than in urban settings, some may say that the compensation is not adequate for an
advanced practice (Bushy 1994).
Despite the apparent obstacles, many rural professionals have creatively established
network/support systems that are as reliable as those that may be in closer proximity.
Additionally, there is a national trend for universities and professional schools to provide peer
support, consultation services, and off-campus (outreach) courses via the electronic media to
rural providers. Collaborative efforts between educational institutions and health care agencies
are helping to alleviate the problem of professional isolation in some remote communities.
Technology is rapidly evolving, and we can expect to have more continuing education offerings
using those strategies.
Informal Networks Versus Confidentiality
News travels quickly through a small community because there are fewer people, many of whom
are acquainted. Most small towns have an active local grapevine that includes information about
the community's sick (especially those with an emotional problem) as well as their experiences
with the health care system. These informal networks can offer important support to the impaired
and yet interfere with maintaining professional/client confidentiality and anonymity. It is not
unusual for confidentiality issues to arise because of the location of the mental health and
substance abuse clinic. When a clinic is located in a highly visible area of the town, passers-by
will note whose car is parked in front of the building and who goes in and out of the building.
For these reasons, careful consideration should be given to the best location for a mental health and
substance abuse clinic, as it is not unusual for local residents to recognize other community
members by the kind of car(s) they drive. It may be prudent to place the clinic within a building
that houses another medical or dental clinic, hospital, social services, or general office building.
Familiarity (Lack of Privacy) Versus Anonymity
Once a professional has gained entrance to and is accepted by a community, practice problems
can arise from being widely recognized by local residents. Because of the visibility, it is difficult
to have some degree of privacy and to get away from work. Clients, or someone in their family
may recognize—acknowledge—and then stop to chat with "my counselor." This degree of
familiarity accommodates rural people's preference for informal communication patterns. A
client may not think it unusual to telephone a caregiver's home or discuss a personal concern
with a professional in a public place, such as a grocery store, service station, or at church, school,
or community functions.
Effective ways to prevent such events are through public education on what constitutes a crisis,
the process to be followed should an untoward event occur, and learning to tactfully evade those
situations and bringing up another subject of mutual interest.
Specialist Versus Generalist Role
It is not overstating the case to say that rural professionals should be generalists, as opposed to
being specialists. Health professionals caring for rural client systems are expected to work with
all age groups that have a myriad of problems. They must, however, be aware of formal and
informal resources in order to provide a continuum of care to clients needing mental health and
substance abuse services.
Client Preference Versus Professional Burnout
Acceptance by a community and patient satisfaction, combined with health professional
shortages, results in rural providers having extremely large client caseloads. On occasion, a
physician, nurse, or counselor may be on call around the clock for weeks or months. Being on
call does not necessarily mean that one will be called or actually see a client. It does mean,
though, that the person on call is restricted to the community in the event he or she is called.
Obviously, one can become burned out by unremitting professional demands if limits are not set.
Therefore, when first establishing a practice in an underserved area, it is important to identify
someone who is willing to provide backup coverage to reduce the risk of burnout.
Strategies To Provide a Seamless Continuum of Care
Considering the inequitable distribution of services and providers, the following strategies can
facilitate providing a continuum of care for clients living in rural areas by integrating formal with
informal resources.
Avoid Duplication Of Services
To reiterate the position statements from the "Partners For Change" conference in mental health
and substance abuse, resources are limited and therefore should be prudently used, especially in
rural areas. Interdisciplinary collaboration is critical to reduce turf issues between providers
within a given region. Each provider must assume personal responsibility to be knowledgeable of
available resources and be able to make appropriate referrals in order to implement a seamless
continuum of care for clients needing mental health and substance abuse services.
Provide Meaningful Discharge Planning
Urban professionals often are not familiar with mental health and substance abuse services that
are available in the rural catchment areas. For that matter, neither are many of the professionals
who live in outlying communities.
To address this deficit, the rural health professional can compile and disseminate information on
available services and resources, using the following guidelines: List formal agencies and
institutions as well as informal organizations. Include all of the services, names of providers,
credentials, addresses, telephone numbers, and hours of service. Be sure to include emergency
listings. This listing should be disseminated to both rural and urban professionals to assist them
in appropriate discharge planning for rural clients (Parker et al. 1991; Tierney and Baisden 1990).
Use Case Management
Case management can help to avoid duplication of services, facilitate interdisciplinary
collaboration, and integrate formal with informal services that are tailored for a client. Case
management is particularly well suited for environments having fewer resources, professional
shortages, and restricted access to services—characteristics of many rural communities. This
model meshes nicely with a rural preference of having a personal acquaintance involved in
administering care to one in need.
Anticipate Potential Adverse Events
All clients should be actively involved in their discharge planning, which includes anticipating
and planning for potential adverse events. Potential problems for rural clients can arise from
unavailable or inaccessible services, for example from a pharmacist, dietician, physical therapist,
occupational therapist, psychiatrist, or social worker. It is prudent for mental health and
substance abuse professionals to negotiate a contingency plan (contract) that clearly states what
the client will agree to follow should events go awry or a crisis occur. An individual who
generally is available to the client should be specified. In some cases, a second person (backup)
may be needed should the first one be unavailable. Examples of potential backups include the
sheriff, a clergy member, a fellow church member, a county nurse, a dependable neighbor, or
extended family. Situations to consider include whether or not telephone service is available in
the home, lack of access to a crisis line, no available mental health and substance abuse
professionals (for example, the town has outreach services only every other Monday), restricted
access to a pharmacy to get a prescription filled, and limited laboratory services to monitor
medication levels (Bushy 1994).
Clients who are placed on medication always need careful and ongoing education about their pharmacotherapy regimen. Rural clients may require additional
considerations related to restricted access to pharmacy services. For instance, seriously depressed
persons having a potential for self-harm usually are dispensed a carefully controlled supply of
medication to reduce the risk of overdosing. In rural environments, logistical barriers, such as not
having access to transportation or the need to travel a great distance to the nearest pharmacy, may
result in a client needing a greater number than usual of doses of medication dispensed directly to
them. For the purpose of risk management, identify a responsible individual who sees the client
on a regular basis. (Obviously, he or she must be informed of the responsibilities and
expectations and agree to be involved in the contingency plan.) This person should be taught to
monitor a client's medication practices, safely secure extra doses, then issue a specified amount
at designated intervals.
Noncompliance behaviors also should be discussed and planned for. It is not unusual for a client
to feel good after taking medication for a period of time. If family members are not informed
about this phenomenon they, too, may believe the client is back to normal, especially if they
cannot afford the prescription. In the contingency plan, identify situations and events that
preempt the client's reluctance to take medications or not adhering to the prescribed dosage.
Verbally instruct and then clearly write the effective interventions to alleviate medication side
effects. For some clients, it may be effective to list behaviors that occur with noncompliance,
such as hearing voices, drinking alone, threatening or frightening family, or wanting to harm self
or others. Include a procedure to follow if the client does not keep an appointment—for instance,
contact a certain neighbor, minister, sheriff, or personally visit the client's home. The
contingency plan should be written explicitly and then explained (interpreted) by the client in his
or her words. It should be trial-tested. Role play all of the options and involve all in the plan.
Consider the Client's Situation
In planning and scheduling followup care, consider the client's lifestyle and home situation,
particularly for those living some distance from the provider. Before scheduling a followup
appointment, anticipate why a client might not keep it. For example, the major industries and
family activities in rural areas often involve seasonal work (haying, planting, harvesting,
calving), routine daily activities (feeding animals, milking cows, transporting children to and
from school, preparing meals for hired help), and environmental uncertainties that can impair
travel (icy roads, snow storms, mud slides). If at all possible, accommodate those responsibilities.
Educate the Community
Education about mental health and substance abuse symptoms and interventions is particularly
lacking in the general population. Health professionals in general and mental health and
substance abuse providers in particular have a responsibility to educate the community as a
whole on those topics. An effective strategy to disseminate information to target groups is by
collaborating with existing and accepted community organizations. Many rural families
traditionally obtained health information through the female head of household. Homemakers
and church circles historically included a health component in meetings, and this was a family's
principal source of health information. Other effective approaches to disseminate information are
the local media, such as newspapers, church bulletins, public service programs on radio and
television as well as organizational newsletters (for example, Farmers Union, Farm Bureau,
WIFE, the County Extension Agent's office). Posting information at collective meeting places
in a small town—for example, on bulletin boards located in restaurants, grocery stores, bars, the
county court house, and grain elevators—is another way to inform the public of mental health and
substance abuse programs.
Materials should be prepared at an appropriate reading level and presented in language that is
culturally acceptable and meaningful to the target audience. Be especially sensitive to the high
number of individuals who may be functionally illiterate (reading below the fifth grade level) and
have English as their second language.
Programs offering continuing education also may be unavailable to rural professionals; those that
are provided may not be relevant to rural practice. Since mental health and substance abuse
clinics often are part of a larger network (State and Federal Agencies), this affiliation can
facilitate bringing an outside speaker to a community for a continuing education program. For
instance, consultants from the State mental health and substance abuse department will be
knowledgeable about current psychiatric pharmacotherapies, State/regional services, and grant
writing. Other topics on mental health and substance abuse that are in demand by professionals
include:
- Communicating effectively with individuals under excessive stress or with emotional
problems
- Making appropriate discharge referrals to mental health and substance abuse services
- Responding to a crisis call
- Recognizing and assessing for substance abuse and mental illness
- Assessing and reporting physical and sexual abuse in clients.
In brief, professional-community partnerships are critical to effectively use limited resources!
Administrators of mental health and
substance abuse programs should initiate and encourage student clinical rural experiences with
institutions of higher learning. Ultimately, exposure should result in a greater number of
graduates electing to work in rural practice.
Rural health professionals have high community visibility and are in positions to influence
change and establish partnerships. The rural health professional should develop the skills to
speak to a variety of groups and individuals, including other professionals, consumers, and
policymakers. Elected officials, too, are interested in policies having an impact on mental health
and substance abuse programs and their rural constituencies. Inform lawmakers about local needs
and offer suggestions to assist them in making better informed policy decisions on mental health
and substance abuse in their district. In this era of shrinking budgets and shifts in political power,
partnerships are needed at all levels to effectively address the mental health and substance abuse
needs of the U.S. population as a whole, and rural residents in particular.
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